Golden Lion Consulting Strategic Marketing
Joe Pagan
About You
Your company is looking to grow its product or services. The fastest growing population segment are Hispanics. 1 out of 4 New Yorkers are Hispanic. A market segment under-served by many major product categories. The Hispanic consumer is loyal to the brands that reflect their cultural nuances. The younger the Hispanic, the more acculturated they are. At home the language of preference is Spanish. There is no one Hispanic, rather we are a tapestry of diverse Latinos from many different countries. Hispanics have the purchasing power of over $90 billion in consumer goods. We can provide the road map and strategy for your company to effectively and efficiently reach this important consumer.
Our Approach
Our service includes a comprehensive consult to help identify opportunities in the Hispanic market, a comprehensive report that includes a strategic plan with timelines and milestones, a cost analysis, and a schedule. We also partner with strategic alliances for digital and social media campaigns to achieve your goals quickly and smoothly. That’s how we ensure your success.
About Me
With a unique set of business experiences and having been part of the largest Hispanic Media companies, I offer strategic planning to grow your business in the Hispanic Market. Throughout my extensive career I have been focused on strategies designed to make good stations better and better stations great by delivering significant results in New York and Puerto Rico for traditional media and digital. The companies I have worked with are: Univision Radio; Telemundo; America CV Network; UNO Radio Group and Spanish Broadcasting System.
Tap in to the $90 Billion Hispanic Household income in the New York Region.
"There is never time to do it right. But there is always time to do it over;" goes the saying. To succeed, you need to get it right more often than not. Let me work with you to reach the Hispanic consumer, and to get it right the first time.